Live Virtual Expert Session · Limited to 30 Seats
Case File #001:The Vanishing Ad Budget
Your ads are running. Your budget is being spent. But are your buyers actually seeing the ads — or are you just burning cash?
Save My SeatLimited to 30 B2B marketing and advertising leaders. Live session only — no on-demand replay.
Only 30 seats1%vs30%
DemandScience ad fraud rate vs. industry standardYou've got the tools, the talent, and the plan.
You'll see an advertising investment traced. You'll watch the evidence examined piece by piece. You'll discover what a healthy dashboard can actually hide, where ad dollars disappear without reaching the buyers who matter, and what to look for to tell whether your spend is actually creating pipeline.
This isn't a presentation. It's an investigation.
Traditional Webinars
Make you sit through a scripted pitch dressed up as expertise.
In This Session
Get real answers from an advertising expert, in a small enough room that your question actually gets asked and actually gets answered.
Your Guides for This Investigation
Liz Sener
Global VP, Advertising Solutions, DemandScience
Liz leads DemandScience's advertising solutions globally, partnering with Product and Engineering to shape the adtech stack around real frontline media operations. She's driven the expansion of account-based marketing programs — including deep work with cybersecurity clients — directing omnichannel go-to-market efforts and measuring what advertising spend actually does for pipeline.
Chris Moody
Chief GTM Evangelist, DemandScience · Moderator
Chris helps marketing and sales leaders navigate the major shifts reshaping B2B go-to-market. With two decades of marketing leadership, he's advised hundreds of revenue organizations on data-driven strategy, ABM, and AI — previously as Chief Evangelist at Demandbase, with earlier leadership roles at Gartner, TOPO, GE, and Oracle.
30 Seats Total
Reserve Your Seat
By the end of the debriefing, you'll know which clues to look for in your own campaigns to distinguish healthy-looking metrics from advertising that's actually reaching buyers and contributing to pipeline.
Only 30 seats. Live session only — no replay, no recording sent afterward.
