Peer benchmarking
See how your pipeline priorities compare to hundreds of marketing leaders.
Pipeline benchmark assessment
How does your pipeline strategy stack up for 2026?
Ten questions, four minutes. See how your marketing investments, signals, and pipeline strategy compare to 750 global revenue leaders — no folklore, just the record.
Get startedOn file — 750 revenue leaders
See what your pipeline strategy looks like next to everyone else's
This benchmark reveals how your pipeline signals, investments, and execution compare to other marketing and revenue teams — question by question, against the full sample.
Budget allocation
Understand where top teams are actually investing to improve pipeline quality.
Pipeline gap analysis
Identify the friction slowing down lead quality, sales handoffs, and campaigns.
Before you begin
Ten questions across four phases — pipeline performance, operations and martech, content and attribution, priorities and investment. Answer honestly; the comparison is only as good as the testimony.
Want help interpreting your results?
Speak with a DemandScience strategist to review your benchmark results and identify practical ways to strengthen pipeline performance.