Advertising efficiency calculator
How Much of Your Ad Budget is Actually Reaching Buyers?
Enter your annual programmatic spend to see the efficiency gap between a typical B2B advertising setup and DemandScience.
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Run Your Numbers
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Efficiency comparison
Typical setup
Budget entering media$250,000
Fraud rate18%
Budget after fraud$205,000
Brand unsafe exposure8%
Wasted spend$61,400
Effective media delivered$188,600
DemandScience
Budget entering media$250,000
Fraud rate2%
Budget after fraud$245,000
Brand unsafe exposure~0%
Wasted spend$5,000
Effective media delivered$245,000
Your efficiency gap
$61,400
estimated wasted spend with your current setup
$56,400
recoverable spend switching to DemandScience
$74,761
extra budget your current setup needs to match DS reach
Fraud rate benchmarks sourced from IAS industry data. DemandScience campaigns consistently achieve 1–3% IVT verified by Integral Ad Science; industry average ranges from 15–25% depending on vendor and channel mix. Brand safety figures based on third-party verification data. Platform tax reflects typical ABM platform license structures. Agency management fees typically range 10–20% of media spend. All figures are estimates for illustrative purposes.